344 - Inspired by Valentino Born & Roma

Essence and Concept

Born in Roma by Valentino is a vibrant, modern, and effortlessly glamorous fragrance that celebrates individuality, self-expression, and the spirit of Rome. Inspired by the contrasts of the eternal city—where classical elegance meets contemporary energy—the fragrance presents a sophisticated floral composition with a youthful, confident attitude.

At its heart, Born in Roma is built around jasmine, one of the most recognizable and sensual white florals in perfumery. The floral richness is contrasted with the sparkling freshness of blackcurrant and the warm, slightly spicy character of pink pepper. As the fragrance settles, vanilla and cashmeran create a smooth, creamy, and addictive base, while guaiac wood adds a refined woody dimension.

The result is a fragrance that feels feminine, confident, luminous, and effortlessly fashionable. It combines the elegance associated with Valentino couture with a youthful and rebellious spirit, making it both luxurious and approachable.

Note Structure

Top Notes: Blackcurrant, Pink Pepper, Bergamot

Heart Notes: Jasmine Sambac, Jasmine Tea

Base Notes: Bourbon Vanilla, Cashmeran, Guaiac Wood

Evolution and Experience

Born in Roma opens with a bright and sparkling combination of blackcurrant, pink pepper, and bergamot. The blackcurrant contributes a juicy fruity sweetness, while pink pepper introduces a lively, slightly spicy sparkle. Bergamot adds freshness and helps create an energetic opening that feels modern and polished.

As the fragrance develops, jasmine becomes the star of the composition. Jasmine sambac provides a rich, luminous floral quality, while jasmine tea adds an airy and delicate dimension. The floral heart feels elegant and feminine without becoming overly traditional, giving the fragrance its distinctive Valentino sophistication.

The dry-down gradually becomes warmer and more addictive. Bourbon vanilla introduces a creamy, smooth sweetness, while cashmeran contributes a soft, musky-woody texture with a slightly warm and sensual character. Guaiac wood provides additional depth and keeps the sweetness balanced with a refined woody foundation.

The overall evolution moves beautifully from sparkling fruit and spice to radiant jasmine and finally to a warm, creamy vanilla-wood base. Each stage feels connected, creating a fragrance that is simultaneously fresh, floral, sweet, and sophisticated.

Longevity and Projection

Born in Roma offers good longevity with moderate to strong projection, particularly during the first few hours after application. The combination of jasmine, vanilla, and warm woods gives the fragrance a noticeable presence while maintaining a polished and elegant character.

As it develops, the projection gradually becomes softer and more intimate, leaving a creamy floral and vanilla-woody trail on the skin. Its balance of freshness and warmth makes it versatile enough to perform well in different seasons and settings.

The fragrance is particularly appealing for those who want something noticeable and feminine without becoming excessively heavy or overwhelming.

Best Use / Occasions

Born in Roma is highly versatile and can be worn during both the day and evening. It works beautifully for brunches, shopping, work, dinners, dates, parties, and social gatherings.

Its fresh opening makes it suitable for spring and summer, while the vanilla, cashmeran, and woody base allow it to transition comfortably into autumn and cooler evenings. It is especially effective for occasions where you want to appear polished, fashionable, youthful, and confident.

Born in Roma can also work wonderfully as an everyday signature fragrance because its combination of floral brightness and warm sweetness is easy to wear while still having enough character to remain memorable.

Character and Vibe

Born in Roma is modern, feminine, glamorous, confident, youthful, and effortlessly chic. It captures the spirit of a woman who appreciates tradition but is not afraid to create her own identity.

The fragrance has a beautiful balance between elegance and rebellion. Jasmine gives it sophistication, blackcurrant and pink pepper provide energy and attitude, while vanilla and cashmeran create an addictive warmth that feels sensual and inviting.

Its overall vibe is that of modern Italian luxury with a youthful edge—polished enough for an elegant evening, yet relaxed enough for everyday wear. Born in Roma is ideal for fragrance lovers who enjoy radiant white florals combined with creamy vanilla and smooth woods, especially those looking for a scent that feels fashionable, confident, and distinctly feminine.