Description
Essence & Concept
Imagination by Louis Vuitton (2021) is crafted by Jacques Cavallier Belletrud around contrasts — bright vs rich, fresh vs smoky, classic vs adventurous. The concept is about creativity, travel, and that spark of audacity. It emphasizes ambrox (a modern amber-like molecule), along with black tea, noble citrus, and spices to make something that feels luxurious yet wearable.
Note Structure
Top notes: Calabrian Bergamot, Sicilian Orange, Citron — citrusy, bright, and sparkling at first that awakens the senses.
Heart (middle): Tunisian Neroli, Nigerian Ginger, Ceylon Cinnamon — floral‑spicy heart, giving warmth and intrigue beneath the citrus surface.
Base notes: Chinese Black Tea, Ambroxan, Guaiac Wood, Olibanum — smoky, amber‑rich, woody foundation with depth and lingering elegance.
Evolution & Experience
At first spray, you get a vivid citrus burst blended with spicy ginger, which feels energizing and clean. Moments in, the orange & bergamot sweetness is still bright, softened by neroli. As it settles, the base begins to emerge: black tea adds a slightly smoky/earthy twist, ambrox gives warmth and amber‑rich glow, woods and olibanum introduce resin and depth. Over time it becomes smoother, more radiant, and more refined — elegance without heaviness.
Longevity & Projection
Good durability — many users report 7‑8 hours lasting power.
Projection is moderate to strong in the early phase (citrus & spice), then it settles down into a more intimate but still noticeable trail.
Best Use / Occasions
Great for daytime, especially spring and summer thanks to its fresh citrus top. Also works well in warmer evenings or slightly more formal casual settings. Because of its polished nature, good for business‑casual or social events where you want to smell elevated.
Character & Vibe
Imagination feels refined, optimistic, and modern. It smells expensive, clean, and composed — like a luxury briefcase in fragrance form. It balances freshness and depth so you get both sparkling energy and grounding warmth. It’s for someone who wants sophistication without going too dark or heavy.


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